It’s About Them – Not You! Outdoor Businesses Please Make Your Social Media For Your Customer

I advise and follow many outdoor recreation and product companies that are all trying to have a social media presence. There are many that do this quite well. Patagonia is my favorite, largely due to how their social media message stays true to the brand and their customers. Companies like Simms and Sage tend to be a little more disjointed but stay on point for Continue reading “It’s About Them – Not You! Outdoor Businesses Please Make Your Social Media For Your Customer”

Look at Me! Why Small Business Digital Marketing Fails

Accessibility to the Internet and the perceived simplicity to market a business or product is driving me nuts. The pervasive logic amongst business owners, CEOs, and most 20 somethings is that if you have a website and a social media presence that the path to riches is only a few short steps away. Continue reading “Look at Me! Why Small Business Digital Marketing Fails”