Harry and David’s Business Model – A Story In Serving One’s Target Demographic

A long time ago I spent time in a Harry and David call center as an Order Entry Associate. I took the job out of a little desperation, not thinking that I would learn another lesson about why certain companies are successful and others are not. The lessons of how and why they do things the “Harry and David way” are practices that should be used by every start-up and established business today. Continue reading “Harry and David’s Business Model – A Story In Serving One’s Target Demographic”

We Hate “Like” Buttons

What if I saw you were eating my favorite type of ice cream and I said to you; “I like you.” First, you would think that I am crazy since I don’t know you and then you think; “So what?” Then forget about me. That is the relevance of the “Like” button on your company’s web page or social media site. Continue reading “We Hate “Like” Buttons”

Disruption Shouldn’t Be a Race to the Bottom

“Disruption” has become the catchiest word in the world of innovation and start-ups. The word that should be used by the techie dilatants is “Innovation”.  Innovation fuels the disruption of existing markets and product development. Disruption for disruption’s sake is what is driving the continued dilution of capital and resources. This, in turn Continue reading “Disruption Shouldn’t Be a Race to the Bottom”