It’s About Them – Not You! Outdoor Businesses Please Make Your Social Media For Your Customer

I advise and follow many outdoor recreation and product companies that are all trying to have a social media presence. There are many that do this quite well. Patagonia is my favorite, largely due to how their social media message stays true to the brand and their customers. Companies like Simms and Sage tend to be a little more disjointed but stay on point for Continue reading “It’s About Them – Not You! Outdoor Businesses Please Make Your Social Media For Your Customer”

Is Social Media Marketing the New Snake Oil of Today’s Marketing World

Marketing on the Web has become a black hole of intuition and analysis of data that compares to augury practices from the Middle Ages. There is a vast array of “Thought Leaders” and “Typing Heads” that present themselves as authoritative on the inner workings of search engines, branding, social media marketing, email marketing, lead generation, and the list continues to grow with confusing acronyms and trade speak words that are yet to be defined. Continue reading “Is Social Media Marketing the New Snake Oil of Today’s Marketing World”

We Hate “Like” Buttons

What if I saw you were eating my favorite type of ice cream and I said to you; “I like you.” First, you would think that I am crazy since I don’t know you and then you think; “So what?” Then forget about me. That is the relevance of the “Like” button on your company’s web page or social media site. Continue reading “We Hate “Like” Buttons”