Marketing on the Web has become a black hole of intuition and analysis of data that compares to augury practices from the Middle Ages. There is a vast array of “Thought Leaders” and “Typing Heads” that present themselves as authoritative on the inner workings of search engines, branding, social media marketing, email marketing, lead generation, and the list continues to grow with confusing acronyms and trade speak words that are yet to be defined. Continue reading “Is Social Media Marketing the New Snake Oil of Today’s Marketing World”
Accessibility to the Internet and the perceived simplicity to market a business or product is driving me nuts. The pervasive logic amongst business owners, CEOs, and most 20 somethings is that if you have a website and a social media presence that the path to riches is only a few short steps away. Continue reading “Look at Me! Why Small Business Digital Marketing Fails”
What if I saw you were eating my favorite type of ice cream and I said to you; “I like you.” First, you would think that I am crazy since I don’t know you and then you think; “So what?” Then forget about me. That is the relevance of the “Like” button on your company’s web page or social media site. Continue reading “We Hate “Like” Buttons”
Ok! Saturday is my no-brain day and I can’t think of a word to write. So here is a list of some of the dumbest things I have done in the social media marketing world. This list is in no order of importance because there is no such thing as dumber than dumb.
Continue reading “The Big List of Dumb Social Media Marketing Mistakes I Have Made”