It’s About Them – Not You! Outdoor Businesses Please Make Your Social Media For Your Customer

I advise and follow many outdoor recreation and product companies that are all trying to have a social media presence. There are many that do this quite well. Patagonia is my favorite, largely due to how their social media message stays true to the brand and their customers. Companies like Simms and Sage tend to be a little more disjointed but stay on point for Continue reading “It’s About Them – Not You! Outdoor Businesses Please Make Your Social Media For Your Customer”

Is Social Media Marketing the New Snake Oil of Today’s Marketing World

Marketing on the Web has become a black hole of intuition and analysis of data that compares to augury practices from the Middle Ages. There is a vast array of “Thought Leaders” and “Typing Heads” that present themselves as authoritative on the inner workings of search engines, branding, social media marketing, email marketing, lead generation, and the list continues to grow with confusing acronyms and trade speak words that are yet to be defined. Continue reading “Is Social Media Marketing the New Snake Oil of Today’s Marketing World”

What I Have Seen in Content Lately

I encourage my team to read a lot of marketing and branding articles. To make sure I am not preaching and not practicing what I preach, I have been perusing many different types of content lately in an informal survey. Reading 4-5 blogs, articles, Tweets, etc.  a day for the last year has led me to several conclusions. Continue reading “What I Have Seen in Content Lately”

We Hate “Like” Buttons

What if I saw you were eating my favorite type of ice cream and I said to you; “I like you.” First, you would think that I am crazy since I don’t know you and then you think; “So what?” Then forget about me. That is the relevance of the “Like” button on your company’s web page or social media site. Continue reading “We Hate “Like” Buttons”

Disruption Shouldn’t Be a Race to the Bottom

“Disruption” has become the catchiest word in the world of innovation and start-ups. The word that should be used by the techie dilatants is “Innovation”.  Innovation fuels the disruption of existing markets and product development. Disruption for disruption’s sake is what is driving the continued dilution of capital and resources. This, in turn Continue reading “Disruption Shouldn’t Be a Race to the Bottom”