Our Insights Into Digital Marketing

We Hate “Like” Buttons

What if I saw you were eating my favorite type of ice cream and I said to you; “I like you.” First, you would think that I am crazy since I don’t know you and then you think; “So what?” Then forget about me. That is the relevance of the “Like” button on your company’s web page or social media site. Continue reading “We Hate “Like” Buttons”

Disruption Shouldn’t Be a Race to the Bottom

“Disruption” has become the catchiest word in the world of innovation and start-ups. The word that should be used by the techie dilatants is “Innovation”.  Innovation fuels the disruption of existing markets and product development. Disruption for disruption’s sake is what is driving the continued dilution of capital and resources. This, in turn Continue reading “Disruption Shouldn’t Be a Race to the Bottom”

Ice Bucket Challenge Shows the Gray Area of Social Media Marketing

The Ice Bucket Challenge results are what every social media marketer dreams of when their heads hit the pillow at night. Virality, a ginormously successful call to action, and engagement make this the perfect case study of why SMM campaigns work and why traction for media campaigns is so difficult to attain. Implementing the Continue reading “Ice Bucket Challenge Shows the Gray Area of Social Media Marketing”

What It Takes to Make It In Social Media Marketing

Everyone at 7x lives in the world of SMM(social media marketing) and GH(growth hacking-hate the term, growth marketing should be the moniker and is gaining acceptance). My personal perspective is from many years of living with the ebbs and flows of algorithms that at one point made me envision that I would be retired by this time. Instead, I have become addicted to Continue reading “What It Takes to Make It In Social Media Marketing”

A Facebook Question That Had A Real Answer…That No Marketer Wanted To Hear

Last week a friend of mine who specializes in e-mail marketing posed this question as a social media post: “Email marketing? What do you think about emails that come to you which are geared to make you buy or ask about a product? I’m in an email marketing meeting.” The responses were broad and exceptionally insightful. This was most likely due to him asking this on his Facebook page with 1,500 or so followers. Continue reading “A Facebook Question That Had A Real Answer…That No Marketer Wanted To Hear”