Is Social Media Marketing the New Snake Oil of Today’s Marketing World

Marketing on the Web has become a black hole of intuition and analysis of data that compares to augury practices from the Middle Ages. There is a vast array of “Thought Leaders” and “Typing Heads” that present themselves as authoritative on the inner workings of search engines, branding, social media marketing, email marketing, lead generation, and the list continues to grow with confusing acronyms and trade speak words that are yet to be defined. Continue reading “Is Social Media Marketing the New Snake Oil of Today’s Marketing World”

Look at Me! Why Small Business Digital Marketing Fails

Accessibility to the Internet and the perceived simplicity to market a business or product is driving me nuts. The pervasive logic amongst business owners, CEOs, and most 20 somethings is that if you have a website and a social media presence that the path to riches is only a few short steps away. Continue reading “Look at Me! Why Small Business Digital Marketing Fails”