Is Social Media Marketing the New Snake Oil of Today’s Marketing World

Marketing on the Web has become a black hole of intuition and analysis of data that compares to augury practices from the Middle Ages. There is a vast array of “Thought Leaders” and “Typing Heads” that present themselves as authoritative on the inner workings of search engines, branding, social media marketing, email marketing, lead generation, and the list continues to grow with confusing acronyms and trade speak words that are yet to be defined. Continue reading “Is Social Media Marketing the New Snake Oil of Today’s Marketing World”

Harry and David’s Business Model – A Story In Serving One’s Target Demographic

A long time ago I spent time in a Harry and David call center as an Order Entry Associate. I took the job out of a little desperation, not thinking that I would learn another lesson about why certain companies are successful and others are not. The lessons of how and why they do things the “Harry and David way” are practices that should be used by every start-up and established business today. Continue reading “Harry and David’s Business Model – A Story In Serving One’s Target Demographic”