What I Have Seen in Content Lately

I encourage my team to read a lot of marketing and branding articles. To make sure I am not preaching and not practicing what I preach, I have been perusing many different types of content lately in an informal survey. Reading 4-5 blogs, articles, Tweets, etc.  a day for the last year has led me to several conclusions. Continue reading “What I Have Seen in Content Lately”

What To Ask When Hiring A Digital Marketing Agency

A few years ago a friend of mine who specializes in e-mail marketing posed this question as a social media post: “Email marketing? What do you think about emails that only make an offer? I’m in a strategy meeting with my AM.” The responses were broad, exceptionally insightful, and troubling.

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