What I Have Seen in Content Lately

I encourage my team to read a lot of marketing and branding articles. To make sure I am not preaching and not practicing what I preach, I have been perusing many different types of content lately in an informal survey. Reading 4-5 blogs, articles, Tweets, etc.  a day for the last year has led me to several conclusions. Continue reading “What I Have Seen in Content Lately”

A Facebook Question That Had A Real Answer…That No Marketer Wanted To Hear

Last week a friend of mine who specializes in e-mail marketing posed this question as a social media post: “Email marketing? What do you think about emails that come to you which are geared to make you buy or ask about a product? I’m in an email marketing meeting.” The responses were broad and exceptionally insightful. This was most likely due to him asking this on his Facebook page with 1,500 or so followers. Continue reading “A Facebook Question That Had A Real Answer…That No Marketer Wanted To Hear”