Harry and David’s Business Model – A Story In Serving One’s Target Demographic

A long time ago I spent time in a Harry and David call center as an Order Entry Associate. I took the job out of a little desperation, not thinking that I would learn another lesson about why certain companies are successful and others are not. The lessons of how and why they do things the “Harry and David way” are practices that should be used by every start-up and established business today. Continue reading “Harry and David’s Business Model – A Story In Serving One’s Target Demographic”

What I Have Seen in Content Lately

I encourage my team to read a lot of marketing and branding articles. To make sure I am not preaching and not practicing what I preach, I have been perusing many different types of content lately in an informal survey. Reading 4-5 blogs, articles, Tweets, etc.  a day for the last year has led me to several conclusions. Continue reading “What I Have Seen in Content Lately”

Disruption Shouldn’t Be a Race to the Bottom

“Disruption” has become the catchiest word in the world of innovation and start-ups. The word that should be used by the techie dilatants is “Innovation”.  Innovation fuels the disruption of existing markets and product development. Disruption for disruption’s sake is what is driving the continued dilution of capital and resources. This, in turn Continue reading “Disruption Shouldn’t Be a Race to the Bottom”

What To Ask When Hiring A Digital Marketing Agency

A few years ago a friend of mine who specializes in e-mail marketing posed this question as a social media post: “Email marketing? What do you think about emails that only make an offer? I’m in a strategy meeting with my AM.” The responses were broad, exceptionally insightful, and troubling.

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