It’s About Them – Not You! Outdoor Businesses Please Make Your Social Media For Your Customer

I advise and follow many outdoor recreation and product companies that are all trying to have a social media presence. There are many that do this quite well. Patagonia is my favorite, largely due to how their social media message stays true to the brand and their customers. Companies like Simms and Sage tend to be a little more disjointed but stay on point for Continue reading “It’s About Them – Not You! Outdoor Businesses Please Make Your Social Media For Your Customer”

Harry and David’s Business Model – A Story In Serving One’s Target Demographic

A long time ago I spent time in a Harry and David call center as an Order Entry Associate. I took the job out of a little desperation, not thinking that I would learn another lesson about why certain companies are successful and others are not. The lessons of how and why they do things the “Harry and David way” are practices that should be used by every start-up and established business today. Continue reading “Harry and David’s Business Model – A Story In Serving One’s Target Demographic”

What I Have Seen in Content Lately

I encourage my team to read a lot of marketing and branding articles. To make sure I am not preaching and not practicing what I preach, I have been perusing many different types of content lately in an informal survey. Reading 4-5 blogs, articles, Tweets, etc.  a day for the last year has led me to several conclusions. Continue reading “What I Have Seen in Content Lately”

Disruption Shouldn’t Be a Race to the Bottom

“Disruption” has become the catchiest word in the world of innovation and start-ups. The word that should be used by the techie dilatants is “Innovation”.  Innovation fuels the disruption of existing markets and product development. Disruption for disruption’s sake is what is driving the continued dilution of capital and resources. This, in turn Continue reading “Disruption Shouldn’t Be a Race to the Bottom”

Ice Bucket Challenge Shows the Gray Area of Social Media Marketing

The Ice Bucket Challenge results are what every social media marketer dreams of when their heads hit the pillow at night. Virality, a ginormously successful call to action, and engagement make this the perfect case study of why SMM campaigns work and why traction for media campaigns is so difficult to attain. Implementing the Continue reading “Ice Bucket Challenge Shows the Gray Area of Social Media Marketing”