It’s About Them – Not You! Outdoor Businesses Please Make Your Social Media For Your Customer

I advise and follow many outdoor recreation and product companies that are all trying to have a social media presence. There are many that do this quite well. Patagonia is my favorite, largely due to how their social media message stays true to the brand and their customers. Companies like Simms and Sage tend to be a little more disjointed but stay on point for Continue reading “It’s About Them – Not You! Outdoor Businesses Please Make Your Social Media For Your Customer”

Is Social Media Marketing the New Snake Oil of Today’s Marketing World

Marketing on the Web has become a black hole of intuition and analysis of data that compares to augury practices from the Middle Ages. There is a vast array of “Thought Leaders” and “Typing Heads” that present themselves as authoritative on the inner workings of search engines, branding, social media marketing, email marketing, lead generation, and the list continues to grow with confusing acronyms and trade speak words that are yet to be defined. Continue reading “Is Social Media Marketing the New Snake Oil of Today’s Marketing World”

Look at Me! Why Small Business Digital Marketing Fails

Accessibility to the Internet and the perceived simplicity to market a business or product is driving me nuts. The pervasive logic amongst business owners, CEOs, and most 20 somethings is that if you have a website and a social media presence that the path to riches is only a few short steps away. Continue reading “Look at Me! Why Small Business Digital Marketing Fails”

Ice Bucket Challenge Shows the Gray Area of Social Media Marketing

The Ice Bucket Challenge results are what every social media marketer dreams of when their heads hit the pillow at night. Virality, a ginormously successful call to action, and engagement make this the perfect case study of why SMM campaigns work and why traction for media campaigns is so difficult to attain. Implementing the Continue reading “Ice Bucket Challenge Shows the Gray Area of Social Media Marketing”

What It Takes to Make It In Social Media Marketing

Everyone at 7x lives in the world of SMM(social media marketing) and GH(growth hacking-hate the term, growth marketing should be the moniker and is gaining acceptance). My personal perspective is from many years of living with the ebbs and flows of algorithms that at one point made me envision that I would be retired by this time. Instead, I have become addicted to Continue reading “What It Takes to Make It In Social Media Marketing”